April saw the launch by Universal Music Catalogue of its new Motown 50 website (www.motown50.co.uk) .One of the key features of the website will be the launch of the brand new online store. In addition to the titles released throughout 2009 to celebrate Motown’s 50th anniversary, there will be a number of highly collectable releases that will be exclusively available to purchase through the Motown 50 online store. The first of these exclusive releases will be 5 highly collectable limited edition numbered 7″ vinyl singles, featuring 10 of the best loved classic Motown cuts. For album collectors Universal Music Catalogue will also reissue ten of the most groundbreaking Motown albums from classic artists including DIANA ROSS, SMOKEY ROBINSON, THE FOUR TOPS and STEVIE WONDER, amongst others.
Other features on the new www.motown50.co.uk website include ‘The Motown Project’. This is an exciting interactive feature and it is hoped that this will establish the definitive history of Motown in the UK via a collection of editable pages on all-things Motown from singles, EPs and albums to artists and events. A Motown spokesperson said, “Fans of Motown here in the UK have a wealth of knowledge and passion about the label and its artists and ‘The Motown Project’ has been created to give everyone the chance to bring all this information together in one place.” Universal Music has created several thousand pages covering UK releases, and are inviting fans to add any personally held knowledge they may have to these pages. This can include content varying from eye witness accounts to encounters with Motown artists, to photographs and associated images. The Motown rep goes on to say, “In time, these pages will become the definitive resource for Motown information, which will constantly evolve and improve, as more people get involved and become part of Motown history.”
