German label Perfect Toy is renowned for unearthing some mighty rare recordings and there’s none rarer than their latest release – a 17 tracker from seminal US garage rock/blue eyed soul band MORNING REIGN. The band comprised Ric Seaberg, Gene Heliker, Craig Chastain and Doug Heatherington and they were active through the late sixties around the West Coast.
The band only ever released four singles – none of which meant anything. However Perfect Toy has scooped up those singles and everything else they could, find on the band for this new release…. ‘Can’t Get Enough’. Listening you can hear why the foursome was ultimately unsuccessful. Their sound is rough and ready and lacking in the sophistication that other West Coast outfits perfected. Of interest to soul collectors though are covers of Little Richard’s ‘Lucile’ and JJ Jackson’s ‘But It’s Alright’ – both packed full of energy and enthusiasm!